mdex

Over 70 per cent of Independent and Standard online readers accessed via mobile in March

David Murphy

The Independent and The London Evening Standard have both posted impressive mobile figures (including site and app traffic) in the latest ABC (Audit Bureau of Circulation) results.

67.6m users accessed The Independent via a mobile device during March, equating to 72 per cent of all online readers and 75 per cent of online readers in the UK.

Global page impressions hit 318.4m, a 36 per cent year-on-year increase, while unique visitors reached 93.8m, a 49 per cent year-on-year increase, with average daily users at 4.7m, up 56 per cent year-on-year. In the US, The Independent has grown its US traffic 92 per cent year-on-year, and according to comScore, the title is now the 6th largest newspaper website in the US. In the UK, The Independent generated 139.1m visitors, up 18 per cent year-on-year, with 26.6m unique visitors.

"Readers from the UK and the US are increasingly coming to The Independent for a trusted voice that speaks to the big issues they care about,” said The Independent editor, Christian Broughton. “Meanwhile, the growth in our relaunched lifestyle section, IndyLife, proves there's so much more to The Indy than news and comment."

The London Evening Standard saw 11.2m users accessing its site via a mobile device during March, equating to 71 per cent of global online readers and 74 per cent in the UK users). They generated 33.1m global page views, which was 59 per cent of the global total.

The Standard clocked up 59.3m page views in March, a 40 per cent year-on-year increase. It attracted 15.9m unique visitors, 45 per cent up year-on-year, and 729,459 average daily unique visitors, which is 46 per cent up year-on-year. In addition, 1.8m visitors accessed Standard content within the Apple News app during March amassing 5.3m page views

The Standard also racked up record UK figures of 43.7m page impressions, up 37 per cent year-on-year, and 10.6m unique visitors, up 40 per cent year-on-year.