Mobile marketing solutions provider Sponge has appointed Matt Overall as Chief Technical Officer (CTO). In his new role, Overall will be responsible for all technical strategy and implementation of projects across Sponges client base of agencies, brands and media groups.
Overall brings a wealth of online development experience to the role, ranging from managing various start-up ventures, to his work as UK IT Manager at Reed Elsevier Groups Martindale-Hubbell, where he was involved in implementing a pan-European platform to support localised business processes in each region. Prior to joining Sponge, Overall was IT Development Manager for Directories at LexisNexis, also part of the Reed Elsevier Group.
This is a key, senior hire for Sponge, says CEO Dan Parker. Matt will focus on driving improvement in all processes and procedures, while maintaining the flexibility and talent of the technical team. Appointing Matt will allow us to continue to offer excellence in mobile to Sponge customers and deliver a strong plan for the future. 
