Summits Yellow

P&G's Fairy uses 360° technology to show off the power of a single drop

Tyrone Stewart

Fairy Liquid Art InstallationProctor & Gamble’s washing-up liquid brand Fairy has teamed up with Publicis New York, an advertising and public relations company which is P&G’s lead creative agency, to use 360 technology to show how effective Fairy liquid is.

The pair built an art installation with over 43,000 balloons representing bubbles and used drones to create ‘an immersive journey’. A journey which enables the consumer to see how far a drop of Fairy liquid goes in 360°.

“Fairy has been in kitchens across the UK since the 1950s so it’s only fitting that we take our powerful grease cutting bubbles out of the kitchen and to a larger stage for everyone to have fun with. Really bringing to life just how many bubbles one drop of Fairy can create,” said Victor Leal Negre, global brand director for P&G’s Dish division. “We hope consumers enjoy ‘playing’ and exploring the bubbles installation online via 360 technology, while seeing the big impact a single drop of Fairy can make.”