Paddy Power Launches First Mobile Virtual Racing Service
- Tuesday, January 3rd, 2012
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Games company Paddy Power has launched a virtual racing service for iOS devices, which enables live betting from a number of virtual racecourses and virtual football matches. Paddy Power is the first company to offer this type of service on mobile, created in partnership with server-based gaming systems supplier Inspired Gaming Group.
Lucinda Kelly, mobile product and marketing manager for Paddy Power Games, says: “We are proud to be innovating yet again in the mobile arena. This virtual racing product will provide hours of entertainment for new and current Paddy Power customers who already value our wide selection of betting opportunities and our sense of fun.” 
