Mobile Marketing and Advertising - Mobile Marketing Magazine

Meta suspends Threads in Turkey

Meta has temporarily suspended Threads in Turkey following an order from the Turkish Competition Authority (TCA). With effect from 29 April, the technology giant announced the shutdown in response to

Vodafone Business appoints Marika Auramo as CEO

Magnum unveils UK’s biggest 3D OOH campaign

Argos renews Coronation Street partnership with new ‘set up shop’

Roblox taps PubMatic to power video ads

Powerade enlists Simone Biles to empower athletes to ‘take a pause’ amid run-up to Olympics

Cleaning company Astonish sponsors new series of The Only Way is Essex

Optimum Nutrition launches new campaign announcing Sky Sports partnership

Effective Mobile Marketing Awards are back for 2024

Advertising

Nationwide embraces AI for clearer messaging amid ad ban

Nationwide has turned to AI to help assist with its communications following two of its adverts being banned for being “misleading”. As a result, the building society has launched a

Honda taps AI to enhance car journeys for visually impaired passengers

Honda has launched a new app utilising AI to enhance journeys in cars and other modes of transportation for the blind and visually impaired. Developed in partnership with Perkins School

Advertising

L’Oréal Paris highlights setbacks with celebrity CVs on LinkedIn

L’Oreal Paris has launched its ‘Worth It Resume’ campaign which highlights the setbacks women have faced throughout their lives. As a result, in partnership with creative agency, McCann Paris, the

Advertising

RSPCA unveils integrated ad showcasing first rebrand in over 50 years

Animal welfare charity RSPCA has launched an integrated campaign showcasing its first major rebrand in over 50 years. In partnership with creative agency AMV BBDO and Jones Knowles Ritchie, the

Advertising

Puma teams up with Neymar and Grealish to launch ‘Forever. Faster’ campaign

Puma has unveiled its first worldwide campaign in a decade highlighting its connection with speed and elite performances. The 90-second campaign, ‘Forever. Faster’, features a raft of sports personalities including

App Marketing

Steven Bartlett launches global podcast startup

The Diary of a CEO host and Dragons Den star, Steven Bartlett has teamed up with former global Acast execs Georgie Holt and Christiana Brenton to launch a new global

Advertising

McDonald’s UK launches OOH campaign highlighting the anticipation of McDelivery

McDonald’s UK has launched a new campaign showcasing the anticipation that customers have while waiting for a McDelivery. The campaign, shot by renowned photographer William Green, builds on the fast

Advertising

Old El Paso launches multi-million partnership with Team GB ahead of 2024 Paris Olympics

Old El Paso has partnered with Team GB to launch a new multi-million pound campaign ahead of the Paris Olympics. The 30-second film, ‘Make Some Noise For Your Home Team’,

Events

What to expect from Future of Mobile Festival’s Mobile & App Masterclass?

In two weeks [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising

Dove commits to ‘never using AI to represent real women in its ads’

Dove has pledged to never use AI to represent real women in its ads, as “AI threatens the representation of real beauty”, the company has claimed. As a result, the

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

mCommerce

BT abandons above-inflation price rises for mobile customers

BT has announced it is scrapping above-inflation price rises for mobile and broadband customers. The parent company of EE revealed it will introduce the change in the summer this year

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

mCommerce

Lyca Mobile bolsters senior leadership team with two hires

Lyca Mobile has bolstered its senior team with two new hires including Lawrence Corbett as its Group Chief Operating Officer and James McQuillan as its new UK and Ireland (IRE)

Mobile Money

AST SpaceMobile secures $155m funding from Google, AT&T and Vodafone

Google, AT&T and Vodafone have invested $155 million in AST SpaceMobile. The company has said the funds will help it accelerate its mission to close the global connectivity gap by

mCommerce

Ofcom: O2 and BT Mobile most complained-about providers

O2 and BT Mobile have been named the most complained-about mobile operators, according to Ofcom. Complaints about O2 were primarily driven by how customers’ complaints were being handled (31%), however,

mCommerce

Nokia and Oppo settles 5G patents battle with new deal

Nokia and Oppo have settled their longstanding legal disputes solving all pending litigation in all jurisdictions. As a result, the mobile giants have signed a global patent cross-license agreement, covering

mCommerce

CMA launches formal investigation into Vodafone and Three merger

The Competition and Markets Authority (CMA) has launched its Phase 1 investigation looking into Vodafone UK’s merger with Three UK. If successful, the deal will combine the telecom giant’s operations

mCommerce

UK raises security concern over e&’s stake in Vodafone

The UK government has ordered Vodafone to take steps to manage risks as it has concluded that UAE-based telecoms company e&’s stake in mobile giant poses national security risks amid

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Video Interviews

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Talking sustainable advertising with Simon Johansson, Sustainability Lead, SeenThis

Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising

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