Mobile Marketing and Advertising - Mobile Marketing Magazine

Deezer taps Global UK as exclusive ad sales partner

Global music platform Deezer has appointed media and entertainment group, Global as its ad sales partner in the UK. As a result, all of Deezer’s audio content, both online and

Ogilvy tackles medical misinformation with new health influencer unit

Sky Media partners with Captify to enhance search behavior targeting

WATCH: Domino’s promotes £4 lunch menu with ‘high 4’ campaign

WATCH: AT&T enlists ‘The Office’ cast in new campaign targeted at small businesses

Colgate partners with Pinterest to debut editorial sponsorship

TikTok Shop launches new ‘Preowned Luxury’ category

WATCH: Tesco Mobile champions community connections in new ad

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Videos

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Advertising

WATCH: Antigua and Barbuda Tourism Authority invites tourists to ‘Be Here’ for cricketing events

Antigua and Barbuda Tourism Authority has launched a new campaign ‘Be Here’, inviting tourists to the major cricketing events set to take place on the twin-islands. The campaign, which rolls-out

Advertising

GiffGaff launches ‘Up to Good Collective Fund’ in partnership with MG OMD

GiffGaff has partnered with media agency MG OMD to launch the ‘Up to Good Collective Fund’, encouraging clients and agency partners to support climate action initiatives. The fund invites to

Advertising

Visa tackles online hate in new Women’s Football campaign

Visa has launched a new campaign ‘Visa Pep Talks’ tackling online hate in Women’s Football, in time for the UEFA Women’s Champions League. The digital payments company and sponsor of

Advertising

WATCH: England Respect enlists Saka in new ‘It starts with You’ campaign

England Respect has launched a new campaign, “It Starts with You”, starring Arsenal player Bukayo Saka. The content series, which showcases the role of coaches in a positive environment in

Advertising

Smirnoff ices out US landmarks in new campaign amid music festival season

Smirnoff Ice has unveiled a new campaign centred around the message that “Smirnoff Ice Surpr-ices are coming” in time for festival season. As a result, the Diageo-owned brand has “iced out”

Advertising

My Life My Say enlists infleuncers to tackle Gen Z political disinterest

Charity My Life My Say has partnered with Ogilvy UK to encourage Gen Z Brits to to vote ahead of the upcoming voter registration deadline on 2 May 2024 in

Advertising

Lovehoney redefines pleasure in new OOH campaign

Lovehoney has launched a new out-of-home (OOH) campaign showcasing everyday household items Brits turn to for pleasure. The ‘Not a Sex Toy’ campaign features items such as cucumbers, toothbrushes and

Connected World

Telegram CEO predicts one billion users within a year

The founder of messaging app Telegram, Pavel Durov, has predicted the platform will reach one billion monthly users within a year. In an interview posted on Durov’s X account, formerly Twitter, he

Member Content

Why AdX’s new in-stream classification provides opportunity, not disaster

By Nick Evans, Product Manager at Picnic In the dynamic realm of programmatic video buying, Google’s AdX implemented the OpenRTB 2.6 standards on April 1st, 2024, heralding a significant shift

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

mCommerce

Ofcom: O2 and BT Mobile most complained-about providers

O2 and BT Mobile have been named the most complained-about mobile operators, according to Ofcom. Complaints about O2 were primarily driven by how customers’ complaints were being handled (31%), however,

mCommerce

Nokia and Oppo settles 5G patents battle with new deal

Nokia and Oppo have settled their longstanding legal disputes solving all pending litigation in all jurisdictions. As a result, the mobile giants have signed a global patent cross-license agreement, covering

mCommerce

UK raises security concern over e&’s stake in Vodafone

The UK government has ordered Vodafone to take steps to manage risks as it has concluded that UAE-based telecoms company e&’s stake in mobile giant poses national security risks amid

mCommerce

CMA launches formal investigation into Vodafone and Three merger

The Competition and Markets Authority (CMA) has launched its Phase 1 investigation looking into Vodafone UK’s merger with Three UK. If successful, the deal will combine the telecom giant’s operations

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Analysis

Interview: Snapchat on ‘game-changing’ role in AR advertising

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users

mCommerce

VMO2 and Tesco Mobile extends joint venture for 10 years

Virgin Media O2 and Tesco Mobile have signed a 10-year renewal of their 50/50 joint venture. According to the company, the renewal of the venture reconfirms Virgin Media O2’s position

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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