Pantone LLC has unveiled myPANTONE, an iPhone app designed to give graphic, digital, multimedia, fashion, interior and industrial designers the freedom to capture, create and share Pantone Colour Palettes wherever they go.
myPANTONE gives designers access to all the Pantone Colour Libraries, including the Pantone Matching System for coated, uncoated and matte stock; the Pantone Goe System for coated and uncoated stock; Pantone Pastles for coated and uncoated stock; and the Pantone Fashion + Home Smart Colour System. The app also enables designers to easily create harmonious colour palettes by finding complementary, analogous and triadic combinations for selected colours.
myPANTONE takes advantage of the iPhones built-in camera to let designers capture whatever inspires them. Colours can be extracted from any photo on the iPhone and then matched to the closest Pantone colours.
Once created, users can share colour palettes with other iPhone users and automatically post notification of new palettes to Facebook and Twitter, attaching text notes and voice annotations to palettes when posting. Colour palettes can be emailed to colleagues and clients as colour patches, or as application-ready swatch files for use in design applications including Adobe Creative Suite (.ase), CorelDraw and QuarkXPress. Designers can also share their color palettes with other designers by sending them to a dedicated myPANTONE website.
Each colour swatch in myPANTONE includes sRGB, HTML and L*a*b* values. Additionally, myPANTONE provides cross-referencing color capabilities to make it simple for users to find similar colours among the various Pantone Colour Libraries. For example, users can identify the Pantone Goe Colour that most closely matches a given Pantone  Matching System colour.
myPANTONE is available for download via the Apple App Store for $9.99/6.99/7.99. The app is compatible with iPhone OS 3.0 or higher, and can be used on the iPhone or iPod touch.