Facebook eCommerce platform Payvment has launched the first Shopping Mall on Facebook, offering over 1m products for sale. More than 50,000 retailers currently use Payvment, with 250 new ones signing up each day,

The Shopping Mall utilizes Facebook’s ‘Like’ function to get a merchant’s top-tier products virally noticed. While Facebook users can ‘Like’ a retailer’s fan page once, the Shopping Mall on Facebook enables customers to ‘Like’ many different products. Merchants have their own, searchable page within the Shopping Mall, where shoppers can sort products by price, most liked item, and more.

The Mall enables users to share their ‘Likes’ and see what their friends are liking, via three tabs. ‘You like’ helps users define their preferences and creates a wish list of products. ‘Your Friends like’ provides trusted suggestions; and ‘Your Cart’ holds on to users’ items, even if they don’t buy them, and updates pricing and inventory information. The platform’s built-in review and commenting feature enables Facebook users to leave a comment about an item in any merchant’s store and post it to their News Feeds for their friends to discover. Payvment also provides a universal Payvment shopping cart that customers can use to shop from store-to-store.

“The Shopping Mall on Facebook is where online shopping gets truly social,” says Payvment founder and CEO, Christian Taylor. “We are confident that the Shopping Mall on Facebook will be the place people go to discover new brands, great deals, and the products they and their friends want.”