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Perion Supercharges Facebook Canvas Ads with Retargeting

Tim Maytom

facebook canvasGlobal ad tech firm Perion is linking its MakeMeReach advertising platform to Facebook Canvas, enabling marketers to extend their campaigns to the interactive, mobile-first solution as well as providing them with unique retargeting capabilities unavailable to other Facebook Canvas advertisers.

The MakeMeReach platform, which is already a Facebook Marketing Partner, will enable clients to run the Canvas ad format as part of a larger high-impact campaign, extending a brand's cross-screen ad reach into Facebook's mobile platform. In addition, clients will be able to retarget users who have seen their messages with related ads in social environments across Facebook and Instagram.

Through the combination of Perion's Undertone and MakeMeReach units, agencies and advertisers will be able to leverage Undertone's PIXL Studios creative services in social, and have the opportunity to retarget high-value prospects that have seen Undertone ad campaigns within Facebook's network.

"Our leadership in high impact advertising is reinforced by combining the unparalleled creative capabilities of our Undertone business with the power of our MakeMeReach platform, which enables us to debut Facebook Canvas support for our customers," said Josef Mandelbaum, CEO of Perion. "Our retargeting capabilities will immediately benefit advertisers and agencies seeking to more effectively engage consumers as they move across different online environments."

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