Perry Ellis International, the designer, distributor and licensor of a broad line of men’s and women’s apparel, accessories and fragrances, as well as select children’s apparel, has selected Starmount Connect and Engage to extend its point-of-sale (POS) capabilities to mobile devices within the store. The retailer says it expects the solution to improve the customer shopping experience, grow in-store sales and increase brand loyalty.
The solution will enable sales staff to access detailed product information, cross-channel inventory and customer profiles, all via mobile devices. Associates can perform transactions that include both in-person and online orders in a single credit card swipe, anywhere in the store. In addition to the enhancements to customer service, the solution will also free up selling space for merchandise within the store and eliminate ongoing POS operational costs.
“Innovation is something Perry Ellis has always been known for, so the adoption of mobile selling in our stores is a natural evolution for our brand,” says Perry Ellis CIO, Luis Paez. “Our clients expect something different when they walk in, and our goal is to use mobile to deliver an exceptional, unique customer experience that will keep them coming back.”
The initial phase of the roll-out is expected in the second half of 2012, with the goal of full chain-wide deployment in time for the holiday season.