Published-focused sell-side platform (SSP) PubMatic has introduced a fraud-free guarantee in order to increase supply chain transparency and address demand-side ad fraud.
The fraud-free program has a money-back guarantee for PubMatic’s demand-side partners. If any fraud is detected on PubMatic’s platform, the company’s demand-side partners don’t have to pay for it.
In order to combat ad fraud, PubMatic has put in place a dedicated global inventory quality team and operational processes. In addition, it carries out daily reporting reviews, and communicates any issues found with the publisher so a plan of action can be developed.
“This program is another milestone for PubMatic,” said Rajeev Goel, co-founder and CEO of PubMatic. “The importance of transparency and an efficient brand-safe supply chain are ever important for buyers. Our product innovations and inventory quality team take a rigorous approach to stamping out ad fraud to benefit our demand partners, their advertiser clients and the industry as a whole.”
PubMatic is also fully engaged with the IAB Tech Lab’s ad.txt initiative. This initiative enables publishers to declare which sellers are authorised to distribute its inventory with the aim of stopping bad actors from profiting off of counterfeit inventory.
Furthermore, The Komli-owned company partners with MRC-accredited inventory quality vendors, like IAS and White Ops, for brand safety check and inventory screening.
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