QVC has updated its free iPhone app, giving customers mobile access to its full range of more than 15,000 products. Customers can use the ‘Buy Now’ button to place an order within the app using their existing account number and PIN, whil new customers can use the ‘Call to Order’ button to contact QVC’s Customer Care team.

The homepage features ‘Today’s Special Value’ and ‘One Time Only’ offers (when available), the current item being aired on the TV, and the last 25 on-air items. Product detail pages contain full information including ratings & reviews, zoom-able images, sizing and colours.

The full-search capability allows customers to search by item number, product description, brand or phrase. There’s also a dedicated feature page highlighting key promotions and products such as new or top-rated products.

“We are always looking at ways to make shopping with us easier, and our updated iPhone app gives customers on-the-go a wonderful browsing and ordering experience,” says Gina Deeble, director of interactive commerce at QVC. “We’re confident customers will love the app, as they can browse through our entire range of items in stock, whilst the featured content highlights our daily broadcast promotions in case they can’t get to a TV.”

The services to support the app were developed in-house in conjunction with QVC USA and can be extended for other mobile devices including Android and iPad.