Qwikker, which provides user-driven, on-location mobile content distribution, has revealed that Dennis Publishing,  home of Maxim mens magazine, is using the Qwikker Pub Network to successfully deliver a mobile video clip that consumers can download for free via Bluetooth during the launch month of the worlds first web-based weekly mens lifestyle magazine Monkey.
In 450 pub venues across the UK that are enabled with the Qwikker system, brands can deliver content-based marketing campaigns directly to consumers mobile phones at no cost to the end user. In the case of Monkey magazine, customers can opt-in to download the humorous 20 second Keepy Uppy viral video clip that is a central element of Monkeys four-week launch marketing campaign.
This new media channel enables brands to connect to a targeted audience and to directly measure the impact of their marketing campaigns says Qwikker European Director, James Martin. Furthermore, the content resides on the end-users phone for later viewing and sharing with friends, until deleted at will.
In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at any later time via their phone. Content can consist of video clips, games, Java apps, MP3s, ringtones, images, mobile coupons, and links to external Internet sites.

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