DMEXCO

Reality Check

Alex Spencer

Kirsty Styles speaks to Zappar founder and managing director Caspar Thykier about what the company does, whether Augmented Reality can move beyond being perceived as a gimmick, how he sees other companies in the space, and whether 2013 will be the 'Year of Augmented Reality'.

You can listen to the interview using the player below or download it as a podcast here.

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