Reebok Challenges Instagram Users to a Virtual Run with #HuntforthePump
- Tuesday, April 21st, 2015
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Reebok has launched an Instagram campaign, #HuntforthePump to promote its ZPump range.
Created by agency Venables, Bell & Partners, the campaign takes advantage of the grid layout of the Instagram app to create a virtual run experience. Individual photos are arranged into a single scene on each page, with with a small the Pump logo hidden in one photo.
If users spot this logo, they can select the relevant picture and then click the tag to see a second account with another set of photos – and another hidden pump. 
Progress can be tracked on a microsite, and users who find all 17 pumps are entered into a competition to win a pair of ZPump trainers.
