Recently-launched Spanish Mobile Virtual Network Operator (MVNO), República Móvil,  has selected Tweakker’s cloud-based, device-embedded connectivity app service for smartphones on its network, in order to minimise customer care costs.

República Móvil will offer a referral reward scheme to its customers, in which it will give customers 0.5 cents to 1€ per month for every friend and every friend of his/her friend who signs up for the MVNO service with no time or number of people limits, provided that they continue to use the República Móvil network.

Central to this business model is ensuring the ultimate customer experience when joining the service and instant out-of-the-box connectivity for devices entering the network.

“About one quarter of all customer care calls relate to connectivity issues and each costs República Móvil about $15,” said Cosme Primo de Rivera Oriol, República Móvils eCommerce & social networks director. “With an ambitious user acquisition plan of 1.5m subscribers by end 2014, that represents a substantial cost overhead in network operations and can be substantially reduced by teaming with Tweakker.”

Tweakkers connectivity database supports devices used in more than 1,000 networks in 200 countries.