ResponseTap Lands £4m Investment

ResponseTapResponseTap, which provides marketing automation technology through call tracking and analytics, has completed a £4m Series B funding round.

The investment consists of £2.5m from Beringea, which manages the ProVen Venture Capital Trusts, and £1.5m from Eden Ventures.

The Manchester-based company says it will use the funding to expand its operations in the US as well as bulking up its UK development team.

 

“ResponseTap has developed a product that will lead the next generation of call analytics,” said Beringea managing partner Stuart Veale, who will join the ResponseTap board. “As more expensive and more complex products are increasingly sold online, we believe that the importance of phone calls will increase, rather than decrease, as a sales channel. ResponseTap is well-positioned to take advantage of this trend and this funding will help them build a stronger platform for growth in the US and the UK.”