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The Rich Notification Inspiration Guide

Tim Maytom

UA_email_header With iOS 10, Apple now supports rich notifications, which give marketers and mobile leaders the ability to engage their customers more deeply by including photos, videos, GIFS and even audio right on a user's lockscreen.

Some of this functionality has existed on the Android platform for years, and data analysis by Urban Airship shows that including photos in notifications netted a 56 per cent higher direct open rate on average than notifications without images.

Urban Airship's Rich Notifications Inspiration Guide can provide you with guidance on how to use functionality to help users stay in the know, better showcase special offers or sales, relive moments with live replays or survey users' satisfaction with services.

If you're ready to learn more about boosting mobile engagement through this powerful new tool, click here to download the Rich Notifications Inspiration Guide today.