With the first consumer version of the Oculus Rift and HTC Vive having finally launched, and Sony's PS VR expected before the end of the year, 2016 has been a year of VR headset releases. But the technology is still sorely lacking in software – the thing that will ultimately convince users to adopt VR.
Justin Roiland, best known as the co-creator of animated TV series Rick & Morty, is hoping to change that with his new company, Squanchtendo. Co-founded with Tanya Watson, formerly executive producer at Gears of War developer Epic Games, the studio plans to create ' funny, imaginative, story-driven VR game experiences of all sizes across all VR platforms'.
The launch was announced, in trademark Roiland fashion, through a hand-drawn comic that introduced the founders, their mission to "make some crazy old VR games" and the company's apparent mascot, Splzooshly, with plenty of off-beat humour.
If Squanchtendo can bring that kind of style to its final releases, it could prove to be exactly what VR is looking for.