Just 11 per cent of the mobile app audience in India is women, according to an infographic created by the vserv ad netwok, with 52 per cent of app users aged 18-24 and a further 29 per cent aged 25-35.
The study highlights the huge mobile advertising opporunity in the country, offering the largest number of downloads across several Android stores, including GetJar and SlideMe, along with the Nokia store. Indians are also the third largest group using Google Play.
India has the second largest Android developer community in the world. The majority of apps are free and developers make money through advertising
A GB of data costs less than $1 in the country and there are more than 100 handsets priced under $100.
For more insights on app consumer behaviour in India click here.