Ad tech company Rubicon Project has seen its Private Marketplace (PMP) deals integrated into Google’s DoubleClick Bid Manager through its new Orders API.
With the integration, Bid Manager becomes the first platform to utilise the Orders API, which enables agencies, trading desks, and advertisers to discover and transact PMP deals in any buying platform they choose – without the need to login in to Rubicon’s user interface (UI).
“We are constantly looking for new ways to expose the thousands of agencies, trading desks and advertisers using Bid Manager to premium publisher inventory,” said Roshan Khan, senior product manager at Google. “[The] announcement furthers this goal by making it even easier for our brands and agencies to access curated and sought after PMPs powered by Rubicon Project.”
According to Rubicon, its publisher partners currently offer over 35,000 individual PMP packages on its exchange. It hopes to integrate the Orders API with ‘other major players in the space’ within the next few weeks and months.
“The age of having dozens of UIs to do business is over,” said Tom Kershaw, CTO at Rubicon Project. “Our new Orders API enables buyer platforms like Bid Manager to provide their users with greater access to premium inventory sold via PMPs. Our publisher partners also benefit from this capability, as their inventory will be more easily accessible by new sources of demand.”
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