San Francisco Coffee has announced the launch of its ION Loyalty program for three locations in Atlanta, Georgia. ION Loyalty is a payment and loyalty rewards app that pays merchants for customer rewards. The app can be used for marketing products, accepting payments via smartphone (using Dwolla) and providing rewards to consumers when they shop.
San Francisco Coffee has used ION to create special offers that promote its products to nearby consumers using the ION Rewards app. When consumers buy something promoted by ION, they receive points that can be used as cash at a participating location, such as San Francisco Coffee. Customers who pay with their smartphone receive double the amount of rewards points.
“We started our neighborhood coffee roasting company 20 years ago this week, and never imagined how quickly mobile technology would change our business,” says Tanya Bond, the owner of San Francisco Coffee. “We realized if we were to compete with much larger, national chains for customers, it would take more than our great coffee and food. We knew we’d have to compete through technology as well.”