Fashion brand Sixty Distribution has chosen PowaTag to improve the shopping experience for its customers around the world.

Sixty Distribution is a global fashion brand headquartered in Italy with operations in 27 countries, incorporating brands such as Energie, Miss Sixty and Killah. Shoppers in 24 countries around the world, including the UK, Italy, Germany, France and Spain, will be able to instantly buy from the Miss Sixty and Energie online catalogues with just a tap of their smartphone.

The brand is the first in the world to simultaneously launch PowaTag across multiple international markets. The launch will be followed by the integration of PowaTag in Miss Sixty and Energie physical stores to merge the online and the offline shopping experience.

The technology allows customers to buy the latest fashions from Miss Sixty and Energie online at www.misssixty.com andwww.energie.it, or from the newsletter that will be sent to thousands of subscribers. 68 per cent of all items are abandoned online before the purchase is completed, with long purchase forms a leading cause of attrition. PowaTag aims to help brands reclaim lost sales by letting customers skip lengthy registration forms.

After downloading the app from the Apple Store or the Google Play Store and registering personal and payment card details, consumers can complete transactions in seconds whether buying online, through social media, or scanning ads in print and broadcast with their phone.

“The Sixty Distribution aims to offer a better shopping experience to its customers and the partnership with PowaTag is a great opportunity to become the worlds innovators in the eShopping industry,” said Sixty Distribution general director, Domenico Gentile. “We are proud to be the first company in the world to adopt a full integration of PowaTag internationally, which allows us to offer a faster and more exciting shopping experience to our customers around the world.”