Independent buy-side advertising platform Sizmek has said it will now offer ‘full transparency’ across its AI-enabled platform in a bid to give agencies and advertisers more visibility, control, and performance over their media planning and buying.
Sizmek will offer transparent pricing across its media, creative, data, technology, and service-related costs to help give agencies and advertisers a clearer understanding of campaign performance and costs. The company says it hopes this move will set a new standard within the industry.
“The industry has spoken and Sizmek has listened and reacted,” said Mark Grether, CEO of Sizmek. “Agencies and advertisers are demanding greater visibility and control. They want their partners to move away from black box practices which hide true campaign costs and weaken confidence that media investments impact results.
“There’s no question that agencies and advertisers value AI-driven insights, but they want full visibility in the process. That’s why we’ve decided to lead the industry with AI-powered recommendations for traders and AI-powered optimisation across the entire media plan offered with full transparency.”