Open ad management firm Sizmek has announced its Ad Builder for HTML5 has been made available to the general public, enabling users to create engaging rich media ads for both mobile and desktop environments.

The platform focuses on providing advertisers with the tools to create and manage rich media multi-screen campaigns, as well as the ability to measure their impact, and with the recent changes to Googles algorithm, ensures that brands have the ability to launch campaigns that interact smoothly with a variety of mobile devices.

“Our goal is to provide multiple ways to create ads and to help our clients easily transition from Flash to HTML5,” said Alex White, vice president of product at Sizmek. “Ad Builder for HTML5 gives our users multi-screen authoring capabilities that are a key element of Sizmeks end-to-end mobile solution.”

Among the new capabilities of the platform are native mobile interactions and ad templates, pre-built video, social sharing and image/video gallery features which eliminate the need for advanced coding expertise and an ad builder that can be used to easily create standard and rich media display campaigns.

“Having Ad Builder for HTML5 within the Sizmek platform gives us the flexibility and accessibility we need to turn around creative without our typical time-frame of ASAP,” said Brendan Gormley, vice president of the Gary Group. “Because of this tool, we are now serving all mobile through Sizmek MDX, instead of site serving, giving us more in-depth reporting and greater control of our campaigns.”