Sizmek Partners with Screen6 for Cross-device Solution

sizmek new logoOpen ad management firm Sizmek has partnered with ad tech company Screen6 in order to integrate its cross-device solution into Sizmeks platform, enabling clients around the world to target customers across devices at massive scale.

Screen6 is a global cross-device identity management vendor, and was selected after comprehensive testing by Sizmek. The firm covers APAC, EMEA and Latin America, all markets where mobile adoption is particularly high.

Integrating Screen6 into Sizmeks Device Intelligence framework will compliment the companys existing data sets, giving clients the added ability to consistently identify users across all of their devices, be they desktop, smartphone, tablet or wearable.

“One of the biggest challenges for advertisers today is to engage consumers regardless of their location or their device of choice,” said Dominique Delport, global manager director of Havas Media Group. “Over the years, our partnership with Sizmek has helped us effectively manage and optimise campaigns through their deep integration within our Artemis Alliance platform.

“With the integration of Screen6, Sizmek becomes a key asset to us as we implement our vision of cross-channel, cross-device marketing and engage consumers on a truly global scale. With the additional insights into the consumers path-to-purchase these platforms provide, we are able to better drive business for our clients.”

“True cross-device ad measurement and targeting has been elusive, especially on a global basis,” said Neil Nguyen, president and CEO of Sizmek. “The problem has been exacerbated by large industry players’ ‘walled garden’ approach that casts blind spots all across a customer’s journey and device use.

“The integration of Screen6, which will bring comprehensive and consistent measurement capabilities both across devices and within the same device, will address one of the most fundamental needs of our clients today and bring them closer to their customers.”