Sky’s ad sales arm, Sky Media, has appointed mobile ad firm InMobi to monetise its apps and mobile sites. Sky boasts some of the UK’s most popular apps and mobile sites, including the sports apps, Football Score Centre and Sky Sports, its news app, Sky News. Sky’s apps and mobile properties see 20.7m unique users each month and are expected to generate over 1.5bn ad impression views per month. The companies say the partnership offers a great opportunity for brand advertisers to reach highly targeted and segmented audiences across Sky’s properties.

“InMobi offers a comprehensive and compelling mobile advertising platform for premium publishers and brands alike,” said Sky Media revenue and strategy controller, Hitesh Bhatt. We selected them as a sales partner after a rigorous evaluation process. Their powerful targeting technology and heritage in mobile will help Sky to build out its mobile offering alongside opportunities sold by our direct sales team.”

InMobi’s network reaches over 1bn monthly active unique users, processing more than 6bn ad requests each day. Of this, Europe accounts for over 230m monthly active uniques.