Smaato Secures $4.5m

Mobile advertising firm Smaato has closed its second institutional round of funding. Aeris Capital led the $4.5 million (2.7 million) round, with an undisclosed partner and existing shareholders also participating. The company says the money will be used to grow its global presence.
Our mission is to give mobile publishers a dependable mobile advertising solution for their worldwide inventory to maximize mobile revenues, says Smaato CEO, Ragnar Kruse. We provide an innovative mobile advertising optimization and mediation platform that can deliver ads in more than 215 countries for mobile web and apps. This new round of funding will help us further expand our network of now 33 ad networks globally and continue to provide the best possible choice and service to our customers. We have recently opened our Singapore presence and as a result of the funding we will continue to strengthen our position in other regions.”
More than 1,000 publishers have signed up with Smaato as a partner to monetize their content so far and the company says it is managing close to 3 billion ad requests per month.