Programmatic Lunch

TvadSync Rolls Out Smart Retarget Solution in Europe

David Murphy

Second-Screening

Smart Retarget aims to enable advertisers to unlock the marketing potential of second screening



TVadSync has launched a European version of its Smart Retarget solution that reaches 15m households in the US. The solution aims to bridge the gap between TV and second screen devices.

Working in partnership with a leading smart TV manufacturer in the US, TVadSync said it has been able to deliver targeted ads to online audiences who have been exposed to specific TV spots on their smart TV sets.

Smart Retarget launched in the US three months ago. It says its universe of 15m American connected TV households is the largest panel of household-level TV viewing data in the world.

“For 50 years, TVs have not known what they are showing,” said TVadSync founder, Ronan Higgins. Now, thanks to ACR (Automated Content Recognition) built into the set, the smart TV is becoming smarter. This is a tectonic shift for cross-screen advertising, being able to link ad media delivery across various screens in the home. Advertisers use our Smart Retarget product to sequence messaging, extend reach and frequency, and telescope brand advertising. Pretty soon nearly all televisions will collect viewing data, similar to how the web and apps do.”