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Snapchat, Apple, Netflix and Amazon dominate US teens' consumption habits

Tyrone Stewart

Snapchat, perhaps unsurprisingly, continues to have the highest adoption rate of all social media platforms amongst US teens, with Instagram coming in a close second.

According to a survey from investment bank Piper Jaffray, 81 per cent of teens use Snapchat at least once a month, while 79 per cent use Instagram. The two apps are followed by the other big names in Twitter, at 56 per cent, and Facebook with 51 per cent.

The 43-state survey, of around 5,500 teens with an average age of 16, also found iPhone ownership to be at an all-time high – with 76 per cent of teens owning a device. In addition, 81 per cent of teens said their next phone would be an iPhone.   

Apple also came out on top in the smartwatch department. The tech giant’s Apple Watch was said to be owned by 11 per cent of all respondents – or 69 per cent of total smartwatch owners. A further 13 per cent of respondents said they were planning on buying an Apple Watch in the next six months. Meanwhile, Fitbit leads the way in favourite fitness band with a 71 per cent share, followed by Apple’s 10 per cent.

Elsewhere, Netflix continues to dominate daily video consumption. The streaming service is the primary source of video for 38 per cent of teens, up from 37 per cent six months prior. This is followed by YouTube on 26 per cent, and cable TV at 23 per cent.

In the shopping world, Amazon has strengthened its dominance of the online shopping category amongst the 14 to 18 year olds. 43 per cent – up from 40 per cent six months prior – of teens use Amazon as their primary shopping website. This is followed by Nike and American Eagle at five per cent, Forever 21 at three per cent, and eBay at a lowly two per cent.

All-in-all, no great surprises. US teens seem to fall very much in line with the habits that you would expect them to possess.