Snapchat has introduced a feature to help users get more information regarding the Snaps they see via partners such as TripAdvisor, Foursquare, Michelin, Goop, Uber, OpenTable and Bookatable.
Context Cards enable Snapchatters to swipe up on a Snap that interests them to find information – such as reviews, opening hours, directions, transport, available tables, and more – relating to the location where the Snap was taken.
In addition, Our Stories has been integrated into Context Cards so it’s easier for people to see Snaps from places and/or events that interest them. These Stories will contain curated Snaps from the community that have been taken around the places, or imagery from Snapchat’s partners.
To access Context Cards, Snapchatters can swipe up on any Snaps that say ‘more’ at the bottom. These Snaps include those tagged with venue-specific geofilters or any submitted to Snapchat’s Our Story for that location.
The feature has been rolled out in the US, the UK, Canada, Australia, and New Zealand on both Android and iOS.
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