Summits Yellow

Snapchat makes buying and creating ads easier with new self-serve tools

Tyrone Stewart

Snapchat Ad Manager Snap has introduced new self-serve tools to get advertisers onside and make a dent in Facebook and Google’s advertising dominance. The tech company is rolling out Snapchat Ad Manager for small and medium businesses (SMBs) and Snap Publisher for the creation of vertical video.



Snapchat Ad Manager provides marketers an all-in-one tool to advertise on Snapchat at scale. It enables them to buy, manage, optimise, and view reporting on Snapchat video ad campaigns. The ad manager also requires no minimum spend, includes auction-buying, and enables advertisers to manage key assets. Furthermore, all Snap Ad types, targeting capabilities, goal-based bidding and reporting metrics are available.



Within the manager, advertisers are also provided with a mobile dashboard, a business manager, business help centre and chat support.



Meanwhile, Snap Publisher is said to enable advertisers to create Snap Ads in under two minutes. The browser-based tool enables the advertiser to import existing brand assets, optimise existing videos, use a provided library of themes, add motion to stills, test multiple versions of Snap Ads, and buy ads to Ad Manager.