The world’s first high-street shop where customers pay by Tweet instead of money opened in central London today.
The Tweet Shop is a standalone retail outlet from Kelloggs Special K and is being used to mark the cereal maker’s move into the savoury crisps market. Customers can pay for a packet of new Special K Cracker Crisps by simply Tweeting a message about the low calorie snack range and sharing the news with the wider Twittersphere.
As well as the company’s first move into crisps, the shop is also Kelloggs first venture into the retail arena with its very first dedicated physical space in the UK. The shop is staffed by a number of iconic Special K girls in red dresses who will check each customer’s Tweet before handing over the crisps. Londoner Kim Murray was the first person to pay for the product with a Tweet.
“The value of positive endorsements on social media sites is beyond compare, so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop,” said Kelloggs’ spokesperson, Sarah Case. “This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.” 
The Tweet Shop on Meard Street in London’s Soho opened at 9am this morning and is open each day until 5pm, until it closes its doors for good on Friday at 5pm. In addition to a sizeable amount of crisps, it also has a ‘Try before you buy’ snacking area and a Community Noticeboard that captures social media reaction to the space.
Special K Cracker Crisps are a low calorie savoury snack (under 100 calories per pack) and are available in sea salt and balsamic vinegar, sweet chilli or sour cream and onion flavours.
