Sony Ericsson has appointed its current Head of Region Western Europe, Anderson Teixeira, as President of Sony Ericsson US and Head of Region North America, effective 1 June. He will be based at the company's US operations in Raleigh, North Carolina. Kristian Tear will succeed Teixeira as Head of Region Western Europe, and will combine this new role with his current responsibilities as Head of Sony Ericsson's Global Customer Operations. Tear will be based in Munich, Germany.
A native of Brazil, Teixeira has been part of Sony Ericsson since the formation of the joint venture in 2001. He has led the company's operations in Latin America, as Head of Region Latin America, and subsequently in Western Europe. As President of Sony Ericsson US, Teixeira will report to Sony Ericsson President Dick Komiyama. In his role as Head of Region North America, he will have overall responsibility for Sony Ericsson's sales and marketing operations in the US and Canada, and will report to Anders Runevad, Executive Vice President and Head of Global Sales & Marketing. Runevad is overseeing the North American market until 1 June. 
A native of Sweden, Tear joined Sony Ericsson from Ericsson in 2005, taking  responsibility for strategic account management and relations with major global operators across more than 80 accounts worldwide. Prior to joining Sony Ericsson, Tear spent 17 years at Ericsson in various senior management positions.