Sony Xperia T, Xperia J and Xperia V smartphone owners will have VIP access to content and services, including streaming mobile content, behind the scenes footage and the chance to meet celebrities - although some early adopters are having trouble registering with their Sony handsets.
Those with other Android smartphones must register the app through Sony’s social or customer service channels for basic access. The app is available in 11 languages, including English, French, German, Spanish, Chinese, Japanese, Portuguese and Indonesian - with more languages added in the future.
Sony has a range of content partners and sponsors, which means the Lounge is launching with exclusive content from Coldplay and the chance to win tickets to see Swedish House Mafia. FIFA competitions have been promised for later in the year.
Stephan Croix, marketing director at Sony Mobile Communications, said: "It is part of our wider mission to engage with consumers in a more intimate way by creating immersive experiences on their Xperia smartphone wherever they are.”