Sophia has launched its ambient eCommerce platform Ambiance, which is says is designed to eliminate consumers’ “blindness” to irrelevant online advertising.
Ambiance is an automated, cloud- based solution that dynamically identifies and showcases relevant products based on what the consumer is viewing in real time. It does not use cookies and claims to show consumers ads based on their current interests at that time, rather than on what they read or searched for in the past. 
“Ambiance fundamentally shifts the consumer mindset by showcasing products which are highly relevant and useful to the consumer’s interests in harmony with the content they are reading,” sais Sophia CEO, Dr. David Patterson. “This makes eCommerce more effective and intuitive with the additional advantage of increasing revenue streams for publishers from both desktop and mobile.”
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