UK convenience store group Spar has launched its first mobile payments and loyalty program with the help of Zapper, a mobile payment and data insights firm.
Spar, which has 2,700 stores across the UK, will launch the program in multiple stores starting in the South West this month. The first stores where the Zapper app has been introduced are around Plymouth and Exeter.
“Working with Zapper means that customers are motivated to shop at Spar rather than at a competitor store,” said Ian Taylor, retail director at Spar UK. “Our customers have many great reasons to shop with us and there are enormous benefits to retaining and rewarding them. We continue to develop exciting modern and relevant convenience stores and Zapper mobile payment rewards loyalty and enables our customers to pay for their goods faster which in turn will encourage repeat use in store.”
Through the Zapper’s app, customers scan a QR code at the till and their payment, including voucher redemption and loyalty card updates, are processed. The app is available on Android, iOS and Windows Phone platforms.
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