Sprint has become the first US advertising partner in Pokémon Go after joining forces with developer and publisher Niantic.
The two are collaborating to create a sponsored Pokémon Go experience in more than 10,500 Sprint, Boost Mobile and Sprint at Radioshack locations across the US.
Beginning 12 December, players can visit selected Sprint, Boost Mobile and Sprint at Radioshack stores to engage with the location-based game. The stores will become destinations to collect in-game items – including Pokéballs and eggs – to help players advance in the game. Players will also be able to battle with other Pokémon at Sprint-sponsored gyms, with free charging points for their phones in each location.
“Pokémon Go is one of the most popular mobile games in history,” said Sprint CEO Marcelo Claure. “This collaboration with Pokémon Go brings together two innovative, groundbreaking and creative brands that will offer Trainers greater accessibility and destinations to advance their game.”
This partnership comes at a time when rumours are swirling around about another potential partnership between Pokémon Go and Starbucks set to kick off on 8 December. Niantic have also announced the imminent arrival of new monsters in the game.
After seeing user numbers decline sharply since the game’s peak this summer, tt looks like Niantic are set for a significant push to lure players back – its last attempt was at Halloween.