Native ad platform StackAdapt has landed $1m (£0.7m) in Series A funding from Plaza Ventures.
StackAdapt offers a self-serve platform for buying native advertising across more than 30 ad exchanges, including AdsNative, InMobi and Adyoulike, offering access to more than 35,000 publishers including ABC News, Reuters and USA Today.
The company says it will use the funding to scale its native ad platform and grow its Toronto-based team across its product, tech, customer success, sales, and marketing departments.
“We’re excited to announce this strategic relationship with Plaza Ventures since they have a deep understanding of the technology and ad tech ecosystem,” said Ildar Shah, co-founder of StackAdapt. “Brands and agencies have readily adopted our native ads solution since launch, and we plan to use this funding to scale the self-serve platform and help them drive more meaningful interactions with their branded content.”
As part of the deal, Plaza managing partner Rob Richards will join StackAdapt’s board of directors.