Media company VPSurf has launched an interactive football penalty shoot-out game called Golden Kicks that will be shown to the UKs university students throughout the Champions League football tournament.
Players use their mobiles to take part in the game, that will be shown on SubTVs network of almost 100 British student union bars. As they take part, text messages encourage them to visit an advertisers website or collect promotional material. Results are shown in real-time on the screen throughout the contest, which can be played locally in each bar, with the players competing against players elsewhere in the network.
The game is branded with an advertisers logo and imagery, reinforcing the brand at every stage of play. Additional content, including the results of the competition, news and other sports results, can be shown in real time.
Like the other games in the VPSurf catalogue, Golden Kicks is multi-platform, so can run on analogue terrestrial TV, digital TV and satellite, the Internet, or mobile phones. Players can take part in VPSurfs games using a mixture of SMS, MMS and IVR.
VPSurfs other games include quizzes, sudoku, poker, traimonds, racing and a number of role play titles. All have been designed to be fully customised, so that unobtrusive branding and advertising messages for any advertiser can be seen throughout. In many cases, the revenue generated by the text messaging participation covers the cost of rebranding a game.
The Golden Kicks contest will be the first of our games to run on the SubTV network of student union bars in the UK, reaching up to 1.65 million people each week throughout the Champions League says VPSurf Director George Butler. Were hoping that the combination of an exciting game and entertaining content will prove to be a really winning formula for advertisers who want to engage this audience.