The value of the Subscriber Data Management (SDM) market will hit $1.5bn (£934m) by 2014, according to the Management Software and Services market size and forecast report from research firm, Infonetics Research.
The company says the machine-to-machine (M2M) market is driving SDM investment in Europe, and will do so soon in N. America too, as operators implement solutions to better track the data that is sent between devices and to make that data available for use by applications.
Infonetics notes also that there is growing interest among operators in viewing subscriber data as a marketable asset that can be exposed to third parties, such as mobile advertisers or third party content developers. Additiolly, the report points out, operators are investing in SDM platforms to enable them to extend the life of their existing home location register (HLR) platforms and defer their investment in home subscriber server (HSS) solutions.
“The focus of the subscriber data management market is moving away from applications, toward a backend database that can act as a consolidation point for subscriber data from multiple sources, including IT systems such as CRM, billing, and fulfilment,” says Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research. “As this occurs, IT vendors with master data management capabilities will begin influencing this space and potentially even impact the market share of traditional SDM suppliers.”
Infonetics’ worldwide and regional Subscriber Data Management Software and Services provides market size, forecasts through 2014, and in-depth market analysis for fixed line and mobile SDM services and SDM software, including data federation software, identity management software, and the subscriber and device data aggregation engine.
The report tracks SDM software and/or services offered by Accenture, Alcatel-Lucent, Blueslice, Bridgewater, Ericsson, Huawei, Hewlett-Packard, IBM, Nokia Siemens, Oracle, Redknee, Tata, TechMahindra, and Xeround.