Mobile supply-side platform SponsorPay has announced it is rebranding as Fyber. The company intends the new brand to reflect its unified mobile monetisation solution that helps app developers accelerate revenue across connected devices.

Fybers platform enables publishers to integrate, manage and optimise their ad revenues through a single unified channel. The company has grown to 180 employees since its launch in 2009, with plans to add 70 more by the end of the year.

“The rebrand to Fyber is beyond just a new company name,” said Andreas Bodczek, co-founder and CEO at Fyber. “Weve been enhancing our product offerings over the past eighteen months, empowering our partners to discover and execute smarter ad monetisation strategies.

“Its our mission to unify the fragmented mobile advertising ecosystem and deliver pain-free experiences that grow our partners revenue. Rebranding as Fyber is a natural evolution for our company as we work to define the future of connected advertising.”

Fyber reaches over 100m unique users per month and works with a large number of the worlds leading developers, publishers and advertisers. Among its key offerings are ad network mediation, user acquisition and multiple ad formats including offer walls, rewarded videos and interstitial ads.