The app enables users to pay with a mobile device and track their rewards progress and statuses. As consumers use the loyalty program and make payments with their mobile device, they will unlock new offers and perks. One perk guarantees those consumers who unlock green, gold of black status that 1 per cent of the money they spend will be donated to local charities.
“Offering a unique way to eat and live, the Sweetgreen loyalty app helps our customers ‘pay it forward’ by saving them time and money while giving back 1 per cent of transactions to charity,” said Sweetgreen CEO and founder Nathaniel Ru. “We’re committed to doing right by our customers and community and are excited to help even more people make smarter decisions. It’s a win-win-win.”