In-app direct marketing platform Swrve has released SwrveTalk, a product for targeted, in-app messaging.
SwrveTalk will be fully integrated into the Swrve platform, and will enable marketers to deliver in-app messages based on behavioural and demographic targeting. Users can control the frequency, place and target of the message across multiple games, and send in-app purchase offers to select players who meet specific criteria.
“Our customers want more than analytics,” said Hugh Reynods, Swrve CEO. “They want to get right in and take action when they see opportunity. SwrveTalk gives them that ability – to talk directly to key market groups, put relevant offers in front of them, and drive ROI.”