Sybex has launched Mobile Marketing: An Hour a Day, a book intended to provide brands with a step-by-step guide for the planning and implementation of mobile marketing strategies.
The book is written by Rachel Pasqua, vice president of mobile at iCrossing, and Noah Elkin, principal analyst at eMarketer, and covers topics including mobile sites, advertising, messaging, and apps.
“Mobile marketing is about audiences, not devices,” said Pasqua. “The key to successful mobile marketing is creating connected moments throughout the consumer’s purchase journey, and this book provides a blueprint for how marketers can do just that."
The book is available as a physical paperback, or an eBook, both priced at £19.99.