Global transaction processor Syniverse have partnered with Banco Santander Uruguay to provide the bank with its Mobile Engagement for Customers solution.

The agreement will enhance the banks current customer communications strategy with the ability to deploy messaging across multiple channels including SMS, MMS, web, social networks and push notifications.

The bank will use the solution to support the effective delivery of email communications to its customers, as consumers in Uruguay adopt a mobile-first approach to banking that is transforming rural areas of the country. Banco Santander will also be able to scale its communications and deliver enhanced mobile-centric customer experiences across multiple channels through a single platform.

“Good customer communications is critical to providing great customer service,” said Pablo Gaudio, gerente de distribución for Banco Santander Uruguay. “We needed a comprehensive solution that would ensure the quality of service we need as well as scale with our business as we grow. The Syniverse solution supports our immediate needs for more effective email communications and ensures that we have the right tools in place as we extend our communication strategy across new channels.”

“Banco Santander Uruguay is ensuring its long-term success by selecting Syniverse,” said Alfred de Cárdenas, president of enterprise and intelligence solutions at Syniverse. “As the demand for anytime, anywhere, mobile-first experiences increases, omnichannel capabilities will enable the bank to rapidly scale its communications seamlessly, without compromising on quality.”