Programmatic Lunch

T-Mobile woos unlimited data customers with free Netflix offer

David Murphy

US mobile carrier T-Mobile is offering a free Netflix subscription to customers on its T-Mobile ONE unlimited data family plans, in an attempt to steal a march over its larger rivals, AT&T and Verizon.

Anyone with two or more qualifying T-Mobile ONE lines can get the ‘Netflix On Us’ deal, which offers a regular Netflix subscription worth $9.99 (£7.65)/month, including HD streaming and simultaneous viewing on two devices. Customers who want their Netflix in 4K and more concurrent streams can upgrade to the $11.99/month Netflix plan for an additional $2 monthly payment to T-Mobile. T-Mobile ONE costs $40 per line for a family of four.

“The future of mobile entertainment is not about bolting a satellite dish to the side of your house or resuscitating faded 90s dotcoms,” said T-Mobile president and CEO, John Legere. “The future is mobile, over-the-top and unlimited. While the carriers spend billions on their franken-strategies to cobble together carrier-cable-content mashups, the Un-carrier just leapfrogged them all by partnering with the best and giving it to customers at no extra charge.”

Netflix co-founder and CEO Reed Hastings described it as: “the right move at the right time - for all the right reasons. More and more fans are bingeing on mobile, so we’re bringing together Netflix’s award-winning TV shows and movies with T-Mobile’s award-winning, unlimited network.”