Adform

Movers and Shakers: Hyundai, IAB Tech Lab, The Ozone Project, Fox, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Adform

Adform introduces AI-powered cross-device targeting solution

Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the

Adform

Teads and Adform partner for brand-safe programmatic

Media platform Teads has announced an official partnership with independent adtech platform Adform that will see Teads gain direct integration with Adform’s programmatic buying platform. The integration will enable Adform’s

Adform

Programmatic for Brands Masterclass – what you missed

Masterclassing’s Programmatic for Brands event brought together senior management from brands with programmatic experts to explore the issues surrounding programmatic advertising and how these can be tackled. The event, as

Adform

Newly-uncovered bot network HyphBot generated up to $1.3m a day in fraudulent ad traffic

Adform has uncovered ‘HyphBot’, an ad fraud operation generating fake traffic on over 34,000 domains – making it one of the largest bot networks ever seen in digital advertising. Active

Adform

Adform teams with Research Now for audience targeting through first-party data

Danish ad tech company Adform has partnered with Research Now, a digital market research company, to help advertisers optimise campaign delivery, measurement, and performance. The partnership will see Research Now’s

Adform

Adform has Reportedly Cut Eight Per Cent of its Global Workforce

Global digital media adtech company Adform has reportedly cut its global workforce by eight per cent. The Denmark-based company has made a number of redundancies across various tiers of the

Adform

Form and Function

David Murphy discusses the marriage of data and creativity with Jay Stevens, chief revenue officer at Adform. MM: So it’s a big, confusing digital advertising landscape out there Jay – tell us

Adform

Rubicon Partnership Opens Up Programmatic Ads on Spotify for Adforms DSP Clients

Ad-tech platform Adform has teamed up with Rubicon Project to enable Adform clients to buy 15- or 30-second Spotify audio ads programmatically through Rubicon’s platform, targeting Spotify’s free listeners via

Adform

Dmexco 2016 – Adform

David Murphy chats with Jurjen de Wal, product director of mobile solutions from Adform, about placing mobile at the centre of the companys proposition, and combining deterministic and probabalistic attribution

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