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Adidas launches AR try-on feature in its iOS app

How Adidas has launched a feature on its iPhone app allowing users to

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Peoples Choice 2018 Spotlight – Brand of the Year

Our Effective Mobile Marketing Awards celebrate the best and brightest that the industry has to offer, and as a part of that, we think its important that the industry itself

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Adidas to livestream high school football games on Twitter

Adidas has penned a deal with Twitter that will see it stream high school football games – of the American nature – on the microblogging site. The series, called ‘Friday

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Adidas abandons its own wearable ambitions to focus on software

Sports brand Adidas has closed down its wearable hardware unit, electing instead to focus on producing sports and fitness software under both its Adidas brand and as Runtastic, the fitness

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Adidas launches shopping app that learns about what youre into

German multinational sportswear maker Adidas has launched a new shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app. The app –

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Adidas Republic of Sports reportedly attracts over 92m livestreams

Events from Adidas’ Republic of Sports in China have reportedly been livestreamed by more than 92m people. The Republic of Sports, now in its second year, aims to showcase the

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Adidas Acquires Fitness App Runtastic

Adidas has been slow to branch into digital fitness compared to many of its competitors, but the company has made a significant leap forward today with its purchase of Austrian

Adidas

Innovation Lab: Trainers from Trash, Wireless Dog Training & Smartwatch Motion Controls

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences

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Adidas Launches Shoe Reservation App Ahead of Kanye West Collaboration

Sportswear manufacturer Adidas has launched an app for sneakerheads looking to make sure they get their hands on the latest designs released by the brand, ahead of its highly anticipated

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Adidas Expands Trainer Customisation with Photo Print App

Sportswear manufacturer Adidas has expanded its efforts in trainer customisation with the introduction of the Mi ZX Flux app, which enables users to order shoes printed with a photo taken

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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