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Google retires AdWords and DoubleClick brand names

Google has announced the biggest-ever rebranding of its advertising platform, retiring both the DoubleClick and AdWords brands in an effort to streamline the different entry points for both advertisers and

Adwords

German court tells Amazon to stop luring in people who cant spell Birkenstock

A German court has ruled that Amazon must stop luring internet shoppers to its marketplace that have misspelt the name of popular German sandal maker Birkenstock. The injunction relates to

Adwords

Google Adwords adds status reports and metric to see effectiveness of shopping campaigns

Google AdWords has introduced two features to help advertisers identify product data gaps and measure the competitiveness of their shopping campaigns. Product status reporting is aimed at helping to recover

Adwords

Google embraces the power of machine learning in new ads and analytics products

Google has introduced an array of products using the power of machine learning give marketers better data insights and targeting opportunities. The first of these products is Google Attribution, which

Adwords

Google introduces smart advertising to all advertisers

Google has begun rolling out smart display campaigns to all advertisers on AdWords, enabling them to reach more customers on the Google Display Network (GDN). Using Google’s machine learning, smart

Adwords

Google Introduces Scripts Support for TrueView in AdWords

Google has introduced scripts support for TrueView and six-second bumper ads to its online advertising service, AdWords, in a bid to make video campaign management easier. Google says this will enable

Adwords

Google Brings Cross-device Measurement to DoubleClick

Google has announced that its DoubleClick ad platform, responsible for a massive 69 per cent of the online advertising sector, will be adding cross-device measurement for the first time, potentially

Adwords

Google I/O Keynote Reveals Payments, Wearables, IoT and More

Googles annual I/O developer conference, when the company rolls out its plans for the year ahead and what developers, businesses and consumers can expect to see in the near future,

Adwords

Google AdWords Introduces Vertical-specific Ad Formats

Google has introduced a number of new features for its AdWords display advertising network, including a number of ad formats designed for specific industry verticals including automotive and hotels. The

Adwords

Google AdWords Express App Launched Worldwide

Google has launched its AdWords Express App in all countries where the platform is already available on desktop, enabling businesses to manage and create ads directly from mobile devices. The

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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